7 Reasons why email marketing can grow your business
Today’s marketing trend has changed and people expect more with less. Marketers or business owners need to connect with their audience in a very personal way while keeping their budget in mind. Those who can do this can connect with their prospects and customers in a very targeted way. They will also be successful and generate ROI and revenue for the business.
Research has also shown that email marketing is the most economical and effective form of marketing. While some marketing trends keeps on changing but email remains the most powerful channel available to the modern marketer.
The Importance of Email Marketing — 7 Reasons Why email-marketing can grow your business
- Email marketing has a higher reach
It has over 1 billion active users on Facebook and 255 million on Twitter. One can easily believe that social media is the most effective way to reach the masses. Of course, these numbers are very impressive, but what is not mentioned as often are the statistics on email usage.
You may be surprised to learn that the total number of global email accounts was 3.9 billion in 2013 and is expected to reach 7.2 billion by 2021.
This may come as a surprise at first glance, but think about your own online behavior: When you sign up for a website (such as an online store), you are required to put your email address to create the account. You even need an email address to create a Facebook or Twitter account. In addition, Facebook and Twitter notify their users of activity via email, such as when someone has been tagged in a photo.
So when you want to connect with your potential customer and existing customers, there is no channel with a greater reach than email.
There are 3 times more email accounts than total of Facebook and Twitter accounts.
2. Email marketing makes your voice heard
If you have to choose between adding a new subscriber to your email list or gaining a new Facebook fan, you should choose the email subscriber either way.
There are two important reasons for this:
The first one is that 90% of emails reach to the inbox of recipients while only 2% of Facebook followers and fans can notice or see your posts in their News feed. This is because Facebook limits the number of your posts in the News Feed to drive brands to their paid advertising options.
This is a big deal when it comes to getting your messages to the audience you want.
If you publish a post or any update to your 10,000 fans on Facebook, only about 200 of them will have a chance to see it in their News Feed. On the other hand, if you send an email campaign to 10,000 subscribers, at least 90% of recipients will receive the message in their inbox.
That means your message is 45 times more likely to be seen via email than on Facebook.
Second, your email subscribers specifically told you they wanted to hear from you when they signed up for your email list.
There are strict laws and regulations around SPAM. So when you email a prospect or customer, it’s because they have given you their permission. Now think about the ads in your Facebook News Feed — did you ask those businesses to promote you?
Actually, no. Most likely, you did a Google search or visited their website. That’s very different from proactively signing up for an email newsletter.
Emails are proven to ensure that your audience gets your message.
3. Email marketing leads to high conversion rates
Most marketers focus on increasing conversion rates. Whatever is their goal like leads, sales, memberships, or a metric specific to your business strategy, the ultimate goal for marketers is to convert prospects into paying customers.
And when it comes to conversions, there’s no more powerful channel than email.
In fact, the average click-through rate of an email campaign is about 3% (from all recipients), while the average click-through rate of a tweet is about 0.5%.
This means that someone is 6 times more likely to click through to your website via an email than
Twitter. Since your email subscribers have told you they want to hear from you, which is usually not the case with social media.
In a recent survey its proved that 4.24% of visitors from email marketing end up buying something, compared to 2.49% of visitors from search engines and 0.59% from social media.
Furthermore, email is highly measurable.
4. Email marketing gets you more ROI
Given email’s unmatched ability to drive conversions, it makes sense that email is also the most effective marketing channel to drive ROI for your business. In fact, email marketing brings businesses an average return of 3,800%, and for every $1 spent on email marketing, the average return is $38.
Now you can easily assess that email is a cost-effective channel for marketers, but why does it outperform other channels so significantly when it comes to ROI?
It’s because you are sending highly personalized and relevant messages. Unlike social media where you send status updates to every follower regardless of their location, interests, and purchase history, email allows you to communicate in a highly targeted way.
The more data you have about your customers in an email marketing tool like Campaign Monitor — including insights you gain from integrated systems like your CRM, customer service solution, etc. — the more targeted you can be.
5. Email marketing is the ideal communication channel
For many, social media is a personal form of communication to keep up with friends and family. When people log into their social media accounts, they see photos and updates there from people they know and care about.
In contrast, email marketing is a much more professional medium and people expect to receive information about products and services through this channel.
6. Email marketing is an open platform
In recent years, many brands have invested millions of dollars in buying large social networks to communicate and engage with audiences.
However, while companies invest in various social media platforms, Facebook has frequently updated its algorithm to reduce the number of followers who can see a brand’s posts unless they are paid advertisements.
This practice has caught on to the point where 98% of brands’ followers will never see the posts in their News Feeds. Twitter also seems to be moving in a similar direction.
The problem with channels like Facebook and Twitter is that they are owned and controlled by third parties, which means marketers are at the mercy of the changes the platforms make to their platform.
Email, on the other hand, is not owned or controlled by any particular company. It is an open communication platform and there are a variety of services that provide access to send and receive email.
The multitude of companies involved in email marketing ensures that no single party can make changes that would have far-reaching effects. And unlike Facebook or Twitter, your subscriber list is an asset that belongs to you if you invest the time and money into building and maintaining a large email list. This allows you to leverage your list without the risk of someone limiting its effectiveness.
7. Email marketing will always be around
Remember MySpace? Huh?
The once-hot site was the largest social network in the world between 2005 and 2008, overtaking Google as the most visited website in the United States in June 2006. But where is MySpace now? All those users eventually migrated to other social networks, and the site now ranks as the 1,500th most popular website in the United States. This clearly states that there is no sense in investing your time and efforts on social media.
On the contrary email has a stability. When you build your email list you are creating an asset for your business that will pay you for many years to come.
The above points clearly shows how important email marketing is and how it can grow your business. You just need to have a right email marketing tool with a proper strategy to run the email marketing campaign. The cost you incur on email marketing tool depend upon the email subscribers and your need. Above all you can buy the email marketing tool during Black Friday and Cyber Monday Sale.